How we collect, use, and protect your personal information
We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how mixNmatch collects, uses, and protects your data when you use our AI-powered fashion discovery platform.
Last updated: January 2025
1.2 Usage Data: We automatically collect information about how you use our platform, including pages visited, search queries, style preferences, and interaction data.
1.3 Technical Information: IP address, browser type, operating system, device information, and cookies for website functionality.
2.1 AI Recommendations: To provide personalized style recommendations, outfit combinations, and digital try-on experiences using our AI algorithms.
2.2 Service Improvement: To analyze usage patterns, improve our AI models, and enhance platform functionality.
2.3 Communication: To send newsletters, updates, and respond to your inquiries (only with your consent).
2.4 Analytics: To understand user behavior and improve our services through aggregated, anonymized data analysis.
2.5 Legal Compliance: To comply with legal obligations and protect our rights and those of our users.
3.1 Image Analysis: Images you upload are processed by our AI systems to provide style recommendations and digital try-on features.
3.2 Temporary Storage: Uploaded images are temporarily stored for processing purposes and are not used for other purposes without your consent.
3.3 AI Learning: We may use aggregated, anonymized data to improve our AI algorithms, but individual images are not used for training without explicit consent.
3.4 Data Security: All AI processing is conducted with appropriate security measures to protect your personal information.
4.1 Third-Party Retailers: When you click on product links, you are directed to third-party retailer websites. We may share anonymized usage data with affiliate partners.
4.2 Service Providers: We may share data with trusted service providers who assist in operating our platform (hosting, analytics, email services).
4.3 Legal Requirements: We may disclose information when required by law or to protect our rights and the safety of our users.
4.4 Business Transfers: In the event of a merger, acquisition, or sale, user information may be transferred as part of the business assets.
4.5 No Sale of Personal Data: We do not sell your personal information to third parties.
5.1 Essential Cookies: Required for basic website functionality, user authentication, and security.
5.2 Analytics Cookies: Help us understand how users interact with our platform to improve the user experience.
5.3 Preference Cookies: Remember your settings and preferences for a personalized experience.
5.4 Third-Party Cookies: May be set by affiliate partners and analytics providers.
5.5 Cookie Control: You can manage cookie preferences through your browser settings or our cookie consent tool.
6.1 Security Measures: We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
6.2 Encryption: Data transmission is protected using SSL/TLS encryption technology.
6.3 Access Controls: Only authorized personnel have access to personal information, and access is limited to what is necessary for their job functions.
6.4 Regular Updates: We regularly update our security practices and systems to protect against emerging threats.
You have the following rights regarding your personal information:
7.1 Access: Request a copy of your personal information
7.2 Correction: Request correction of inaccurate information
7.3 Deletion: Request deletion of your personal information
7.4 Portability: Request transfer of your data
7.5 Objection: Object to processing of your information
7.6 Withdrawal: Withdraw consent at any time
7.7 Complaint: File a complaint with supervisory authorities
7.8 Restriction: Request restricted processing
Exercising Rights: To exercise these rights, please contact us through our support page. We will respond within the timeframes required by applicable law.
8.1 Retention Periods: We retain personal information only as long as necessary for the purposes outlined in this policy or as required by law.
8.2 Account Data: Account information is retained until you delete your account or request deletion.
8.3 Usage Data: Analytics and usage data may be retained for up to 2 years for service improvement purposes.
8.4 Marketing Data: Newsletter and marketing preferences are retained until you unsubscribe.
8.5 Legal Requirements: Some data may be retained longer if required by law or for legitimate business interests.
9.1 Affiliate Partners: We work with fashion retailers and may share anonymized data for affiliate marketing purposes.
9.2 Analytics Providers: We use analytics services to understand user behavior and improve our platform.
9.3 Hosting Services: Our platform is hosted by trusted cloud service providers with appropriate security measures.
9.4 Email Services: Newsletter and communication services are provided by third-party email platforms.
9.5 Privacy Policies: Third-party services have their own privacy policies, and we encourage you to review them.
10.1 Data Locations: Your information may be processed in countries outside your residence, including the United States and European Union.
10.2 Safeguards: We ensure appropriate safeguards are in place for international data transfers, including adequacy decisions and standard contractual clauses.
10.3 Legal Frameworks: We comply with applicable international data protection frameworks and regulations.
11.1 Age Restrictions: Our service is intended for users aged 13 and older. We do not knowingly collect personal information from children under 13.
11.2 Parental Consent: If we become aware that we have collected information from a child under 13, we will take steps to delete such information.
11.3 Contact Us: If you believe we have collected information from a child under 13, please contact us immediately.
12.1 Modifications: We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
12.2 Notification: We will notify you of significant changes through our platform or by email.
12.3 Continued Use: Your continued use of our service after changes indicates acceptance of the updated policy.
If you have any questions about this Privacy Policy or how we handle your personal information, please don't hesitate to contact us.
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